Nokia propose Comes With Music sans DRM en Chine

 Le 08/04/10

Comes With Music de Nokia est une offre unique permettant le téléchargement illimité de musiques sur Nokia Music Store. Comes With Music monte d’un cran maintenant avec la suppression des DRM sur les morceaux, pour l’instant en Chine et bientôt en Inde.


Concrètement, lorsque vous téléchargez un morceau sur Nokia Music Store (avec DRM), vous ne pouvez le lire que sur votre téléphone. Si votre téléphone nécessite un hard reset, il faut sauvegarder les morceaux, faire le hard reset, remettre les morceaux puis activer album par album les licences. Très pénible.

Avec Comes With Music, les consommateurs ont déjà la possibilité de télécharger de façon illimitée et légale des morceaux de musique, maintenant ils pourront les transférer sur leurs ordinateurs, les lire sur un autoradio, etc.

L’offre « Yue Sui Xiang » (l’offre dans sa version chinoise) sera disponible pour les mobiles suivants : Nokia X6 32GB et Nokia X6 16GB, Nokia 5230, Nokia 5330, Nokia 5800w, Nokia 6700s, Nokia E52 et Nokia E72i.

Nokia a établi des partenariats avec les plus gros labels, comme Universal Music Group, Sony Music Entertainment, Warner Music Group, EMI Music, mais aussi quelques labels indépendants (Huayi Brothers Media Group et Taihe Rye).

Concernant le prix, ils débutent à 140€. L’annonce officielle ne détaille toutefois pas ce qu’elle inclue.

Communiqué de presse complet :

Unlimited music download service redefines China’s mobile digital music landscape

Nokia’s global mobile music leadership underlined with launch of DRM-free Comes With Music -service for millions of consumers in Chin

Beijing, China and Espoo, Finland – Nokia today further increases its global footprint in the mobile music space with the launch of its ground breaking service, ‘Comes With Music’, in China. This announcement sees China’s number one mobile brand drive further innovation in the music space by  introducing the first device and PC-based free, legal, DRM-free music download service in the world’s biggest mobile market.

The launch of Nokia’s unlimited music download offering in China adds further momentum to Nokia’s leadership in the world’s highest growth markets including Brazil, Russia and Indonesia. The forthcoming launch of the service in India will add significant scale and differentiation in another critical market.

In a local partnership with Huadong Feitian, the China launch further showcases Nokia’s expertise in delivering music services, tailored to local consumer needs.  The service delivers a rich catalogue of local artists, unique features developed for the Chinese market, and a seamless, high quality music download experience.

Comes With Music will be available to consumers across China via a broad range of devices and through an extensive nationwide retail network. At launch, consumers can get unlimited music downloads with the purchase of any one of eight devices, to include the Nokia X6 32GB and Nokia X6 16GB, Nokia 5230, Nokia 5330, Nokia 5800w, Nokia 6700s, Nokia E52 and Nokia E72i. Entry level prices will start from EUR 140, excluding local taxes and subsidies.

« This launch delivers a truly mass market music offering from China’s most loved mobile brand. Our broad range of Comes With Music enabled devices and the high quality, DRM-free catalogue form the perfect legal download recipe for the world’s biggest market for mobile phones, » says Liz Schimel, Global Head of Music, Nokia. « Globally, we have expanded the reach of our music service to 30 markets in just 18 months. We are excited to see consumers building collections of the music they love through our service, and we are firmly on the path to delivering legal digital music to all parts of the world. It’s fantastic to have so many local and global labels partner with us to deliver this service in China. The industry came together to support us in innovating the mobile music business model in this unique market. »

The service will include catalogues from the major global labels Universal Music Group, Sony Music Entertainment, Warner Music Group, EMI Music, and a host of local independent labels, including Huayi Brothers Media Group and Taihe Rye.

« China is a massive opportunity and a challenging market to address. Nokia is the undisputed dominant mobile player within China – there is no better partner with whom to develop the market in new, imaginative ways and make the most of its potential, » says Rob Wells, Senior Vice President, Digital, Universal Music Group International.

« We are delighted to be expanding our partnership with Nokia to bring Comes With Music to the Chinese market, » says Thomas Hesse, President, Global Digital Business, U.S. Sales and Corporate Strategy, Sony Music Entertainment. « We think there is great potential to convert China’s massive audience of music fans into consumers of legitimate digital music with compelling services that are easy-to-use and broadly available across a wide array of mobile devices. »

Song Ke, CEO, Taihe Rye, says; « We are very excited by the opportunity to have our music catalogue not only available in China, but to the rest of the world. Lovers of Chinese music can now download content from Comes With Music, broadening the market for our artists globally. »

« Establishing legitimate online music services in emerging markets is imperative for the music industry’s ongoing effort to remake itself, » says Mike McGuire, Research Vice President, Media IAS Team, Gartner. « By getting the Comes with Music service up and running in China, and with India coming on shortly, Nokia is taking important steps in continuing to expand its Comes With Music ecosystem. It’s also playing an important role in developing compelling alternatives for both artists and labels, and consumers. »

Note to editors:

The Comes With Music service will be known locally within China as Yue Sui Xiang.

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